Archive for May, 2014

Giving Customers Either/Or Choices – A Tried And True Way To Build Sales

Marketers are intensely clever individuals. They’re always coming up with ways to get people to spend money, even when there might be some reluctance to do so. You’ve seen most, […]

Getting Customers to Spend More Than They Think They Want to Spend

In marketing parlance, it’s called the “up sell” and sometimes the side-sell, and its purpose from your company’s point of view is to do just what the title of this […]

Seven Security Risks from Consumer-Grade File Sync Services

Consumer-grade file sync solutions (referred to as CGFS solutions) pose many challenges to businesses that care about control and visibility over company data. Below are seven of the biggest risks […]

Does An Office Dress Code Improve Business Performance?

It’s an interesting question, and one that managers everywhere would love a definitive answer to, because that’s an easy fix. If all it takes to improve performance is a shirt […]

8 Handy Business Apps That Every Entrepreneur Should Have

Entrepreneurs are a breed apart. The entrepreneurial spirit is not something you can teach; you’ve either got it or you haven’t. Having said that, technology can help to sharpen and […]

Email Customer Support: Five Things That Make It Essential

One of the biggest problems facing any business is how to handle customer support. Most businesses take the wrong approach towards customer support; they treat it as overhead or expense, […]

What Target’s Data Breach Has Taught Us About Security

Attention Target shoppers, we regret to inform you that up to 40 million of you may have had your credit card information stolen, and up to 70 million may have […]

How Can Infographics Increase Your Sales?

Stats are fun. Everybody likes stats, as long as they're not presented “Ben Stein Style.” Graphics are fun, too. Put them together and you get an infographic, and what's not […]

What You Need To Know About Hashtag Shopping

First things first, if you haven’t heard of hashtag shopping, you’re not alone. A month after its roll out, it had less than four thousand users, so it’s not like […]

Productivity Tip: Do you really need to know NOW?

Picture this: You're in the middle of a conversation with someone, maybe it's your wife or mother, or a colleague, or maybe even a prospect or client, just some small talk […]